Yakutia invites guests to take a trip to the “Pole of Cold”

In the Republic of Sakha (Yakutia), from March 30 to 31, 2024, the traditional festival “Journey to the Pole of Cold 2024” will take place. The main events will take place in the villages of Oymyakon, Tomtor and Yuchyugey of the Oymyakon region. Local residents and guests of Yakutia will be able to meet the Keeper of the Cold - Chyskhaan, swim in the non-freezing Oyumu spring at the Pole of Cold, spend the night in a tent near a reindeer herders' camp and take part in competitions, taste dishes of national Even cuisine and purchase souvenirs from folk craftsmen at a fair. The purpose of the festival is to increase the positive image of the Republic of Sakha (Yakutia) in the tourism market and to popularize the region’s exclusive tourism brands: Pole of Cold, Yakut winter, Chyskhaan-Lord of the Cold, so that as many residents of our country as possible learn about the unique region of the Russian North, its people and customs . The Ministry of Entrepreneurship, Trade and Tourism of the Republic of Sakha (Yakutia) organize the event.