The agglomeration is home to approximately 32,000 people. The comprehensive development of the area is aimed at improving quality of life, creating new jobs, and unlocking the region's economic potential.
A key feature of the Naryan-Mar master plan is its focus on the uniqueness of the area. The developers considered the harsh Arctic climate of the Nenets Autonomous Okrug: the polar night lasts 25 days, and winter lasts 230 days a year, with wind speeds on the coast often exceeding 20 m/s. In response to these challenges, the document for the first time formulates a city lighting master plan—a unified lighting concept that adapts to seasonal and weather conditions, reduces light pollution, and creates a comfortable environment during the long polar night.