This is a continuation of the strategic partnership between the FEDC and “Ozon”, which aims to support the creative industries of the Russian Far East and promote regional brands on the federal market. The competition is held as part of the "Ozon Balloon" art project and aims to promote and develop the talents of young artists.
Artists, illustrators, designers, AI creators, and anyone capable of creating a digital layout are invited to participate in the competition. Multiple entries may be selected, and each author may submit multiple entries with different designs. The best entries will be used to produce official Forum-branded merchandise, both as gifts and for sale during the event.
The competition calls for the development of a unified visual concept, including a pattern and two to three key illustrations. The elements must be universal and adaptable, suitable for use across various product categories: T-shirts, hoodies, hats, tote bags, badges, sticker packs, notebooks, thermoses, and backpacks. The project plans to involve manufacturers from the Far East, creating additional opportunities for scaling and commercializing the design.
