A resident of the “Yakutia” ASEZ and a university - participant in the “Priority 2030. Far East” program held the world’s first jewelry creative event
In Yakutsk, as part of the “Digital Diamond” federal forum, the world’s first jewelry creation event was held to develop and promote new jewelry products. The organizers of the unique event were the resident of the priority development territory "Yakutia" - company "Seybiem" and the Arctic State Institute of Culture and Arts (ASICA) - a participant in the project "Priority-2030". Far East".
“Creaton” is an analogue of IT hackathons held throughout the country. During the event, more than 50 participants - students of ASICA, North-Eastern Federal University, Yakut Art School named after. P. P. Romanov, Yakut College of Communications and Energy named after. P.I. Dudkin and the College of Creative Industries “Ayar Uustar” - formed five teams. Each participant had his own role and task: jeweler, project manager, designer, photographer, 3D designer, technologist, marketer, website developer.
The teams were developing new samples of competitive jewelry products, developing advertising campaigns and marketing strategies. A total of 15 unique collections from graduates of the Summer School of Jewelry Design this year were presented to choose from.
The team that presented the project for the development of the “Eder Saas” jewelry collection won. The group of authors received 500 thousand rubles for the further sale of the product with the potential to enter not only domestic but also foreign markets. As the team leader and marketer Dzhangir Buranbaev from Kazakhstan noted, when working on the jewelry collection, the emphasis was placed on the cultural heritage of the region.
In Yakutsk, as part of the “Digital Diamond” federal forum, the world’s first jewelry creation event was held to develop and promote new jewelry products. The organizers of the unique event were the resident of the priority development territory "Yakutia" - company "Seybiem" and the Arctic State Institute of Culture and Arts (ASICA) - a participant in the project "Priority-2030". Far East".
“Creaton” is an analogue of IT hackathons held throughout the country. During the event, more than 50 participants - students of ASICA, North-Eastern Federal University, Yakut Art School named after. P. P. Romanov, Yakut College of Communications and Energy named after. P.I. Dudkin and the College of Creative Industries “Ayar Uustar” - formed five teams. Each participant had his own role and task: jeweler, project manager, designer, photographer, 3D designer, technologist, marketer, website developer.
The teams were developing new samples of competitive jewelry products, developing advertising campaigns and marketing strategies. A total of 15 unique collections from graduates of the Summer School of Jewelry Design this year were presented to choose from.
The team that presented the project for the development of the “Eder Saas” jewelry collection won. The group of authors received 500 thousand rubles for the further sale of the product with the potential to enter not only domestic but also foreign markets. As the team leader and marketer Dzhangir Buranbaev from Kazakhstan noted, when working on the jewelry collection, the emphasis was placed on the cultural heritage of the region.
